Ohana's Token Utility: SaaS Subscriptions and Commerce Transactions
Ohana’s primary revenue source comes from subscription services based on SMBs and unbanked businesses gaining higher levels of access and premium services on the platform. Subscriptions are recurring monthly OHC transactions which generate consumption of the OHC token with potentially millions of future subscription payments. In addition, businesses will transact with one another and a percentage of these can be OHC transactions due to incentives via smart contracts.
Utilidad Token de Ohana: Suscripciones SaaS y Transacciones de Comercio
La principal fuente de ingresos de Ohana proviene de los servicios de suscripción basados en PyMEs y negocios no bancarizados que obtienen mayores niveles de acceso y servicios premium en la plataforma. Las suscripciones son transacciones mensuales recurrentes de OHC que generan el consumo del token de OHC con potencialmente millones de pagos de suscripción futuros. Además, las empresas realizarán transacciones entre ellas y un porcentaje de estas pueden ser transacciones de OHC debido a incentivos a través de contratos inteligentes.
How this Works:
Our partners become anchor businesses in different business sectors starting with IT Resellers and to be followed by others such as Food and Beverage, Leisure, Travel, Household, Services, Financial, etc. Ohana will encourage our Partners to accept OHC as a form of payment from Ohana SMBs and unbanked businesses. Our partners are incentivized by a revenue sharing program. They will share revenue of monthly subscriptions as perpetuity if they are the referring source that brings the business onboard. The SMBs or unbanked businesses are required to become paying members and be a current Ohana subscriber for the partner to be compensated. Ohana offers all registered and unbanked SMBs a freemium access plan, meaning any user can register and use the site with limited access and privileges such as contact details, product information, and communication ability. Successful platforms such as Alibaba, Amazon and LinkedIn, and EBay allow some level of access and browsing. However, to engage with parties or other members with a higher level of access, a premium level of service will be offered.
Partner Revenue Sharing Model
Ohana strategic plan is to establish it's own sales channel to acquire customers, onboard SMBS and incorporate a "One to Many" campaign by offering a revenue sharing agreement.
Subscription begins at a monthly fee of $20/month for SMBs. Partners who brought on the paying customers will receive a 25% sales rebate. If the SMBs pay in OHC, incentives will include discounts up to 50% to subscribers.This channel strategy and go to market plan will ensure an infusion of new SMB users with a “one to many” strategy.
Paid access provides SMBs and unbanked businesses the ability to connect, engage receive quotes, negotiate, buy goods and services. Ohana provides a service that offers fast responses, record keeping, community validation by other SMBs, easy sourcing and receiving pricing quotes and confirmations that other methods would take longer. Ohana will offer tiered premium services to increase the amount of businesses such as additional connections, demographic and competitive analytics. Ohana businesses can invite other businesses to join the Ohana network and receive OHC incentives.
Partners (current and future)
Cisco Entrepreneur in Residence- Mentoring, Guidance, Market Validation, Channel Partners
City of Campbell, Chamber of Commerce- Market Trial
Restart Initiative, San Francisco, California- Business Partner/Joint Venture
PCM, Enpointe Technologies,CA and Tiger Direct, FL- IT Resellers
Arcscale, San Jose, CA-IT Reseller
Svitla Systems Engineering, San Francisco, CA-SW Development and Test
Yelp- API for Market Trial and potential future partner
Disclaimer: The following are only projections based on our data research, customer and partner interviews, the Ohana market trial and many years of combined experience in the online platform, commerce, and technology sectors. These projections are only estimates based on many external variables falling in place and which Ohana has no control over. Ohana is a startup and must plan for infrastructure, hiring, support, technology integration based on the anticipated market needs.
This chart depicts the Ohana revenue generated starting in November, 2018 with subscriptions to access the higher level of service. This figure is calculated by the number of SMBs and Unbanked Businesses registering as paid members of Ohana. Using a nominal month over month growth rate starting with 25% with a declining scale to 5% (using the law of large numbers), this represents a more realistic projection of subscription revenue. The same formula is used to calculate for Partner fees starting at $1,000 per month.
Ohana's predictable, stable, and recurring transaction plan is to use subscription payments with the use of OHC by SMBs and Unbanked businesses. The formula below is an estimate of our hypothesis: If 25% of all Ohana monthly subscriptions are transacted with OHC, the projection below depicts the volume that could take place. The impact of recurring, consistent transactions lends to the theory that the OHC becomes a used currency which increases the demand for the token. SMBs and Unbanked businesses would need to purchase OHC from their exchanges to pay subscriptions. Another key usage of the OHC would be the B2B transactions for commerce and B2C transactions with consumers (in Phase 2).
* SMB and Unbanked Businesses with only 25% paying subscriptions with OHC ** Future Consumers Transactions calculated using a range of 50-85% of the number of transaction subscriptions