Ohana is a platform that currently has a clear niche in today's ecosystem. Many of today's blockchain ecosystem startups focus on SW applications, gaming tokens, currencies, storage, finance, mining, and exchange technology. Ohana is the place where cryptocurrency businesses go to use cryptocurrencies for commerce.
Ohana is a different kind of Internet marketplace. We focus on SMBs and Unbanked Businesses, which employ the majority of all workers around the world. Ohana’s support and enablement of cryptocurrency featuring OhanaCoin, present opportunities for a high growth business and simultaneously help an underserved segment achieve success.
Ohana's User Market
SMBs and UBBs are Ohana's primary market target. However, grow a thriving multi-level ecosystem, Ohana will bring on selected enterprise sellers, channel partner sellers, and the market segment with the most potential, unbanked businesses. These are individuals and families that are not serviced by a central banking institution and mostly live in countries that do not offer these services. Unbanked businesses only need their cellphone and an internet connection to participate in the crytocurrency world. This means buying and selling with trust and confidence without paying high fees, endure long delays of payment transfer, and moving money safely.
Go to Market Plan
Ohana’s go to market plan is to work with partners and communities to onboard their SMB customers and members to reduce the cost of customer acquisition by leveraging existing relationships.The project will launch in September, 2018 with 12 Anchor businesses and their thousands of SMB customers to start.In addition, we have the Campbell, CA Chamber of Commerce (500-600 businesses) and our business partners recruiting and onboarding businesses to join (est.1000).Ohana will focus in the U.S to start and begin adding global locations such as Europe, Latin America, Canada, Middle East, and Asia in a controlled rollout.
Business Insider: The world's 2 billion Unbanked, in 6 charts Camilla Hodgson Aug. 30, 2017, 2:00 AM
The Bank of EnglandAnthony Devlin / PA Wire/Press Association Images
LONDON – Two billion people worldwide do not have a bank account or access to a financial institution via a mobile phone, or any other device.
But between 2011 and 2014, 700 million adults became account holders, and the unbanked population fell by 20%, down from 2.5 billion. That's according to the World Bank's Global Financial Inclusion database, based on information from more than 140 countries.
According to the World Bank's data, more than 20% of unbanked adults receive wages or government transfers in cash, and many people in developing countries pay bills and school fees in cash. A 2015 working paper said governments and private companies have a "pivotal role" to play in reducing the number of people who are unbanked. Digitising payments, it said, would also help empower women and encourage their economic participation. Financial inclusion has been seen as key for reducing poverty: bank accounts have an important part to play in the founding and expanding of businesses, making transactions more efficient, secure and transparent and managing savings. However, savings and accounts do not necessarily reduce inequality within a country, and some of the richest countries in the world have the widest gaps between the rich and the poor.
World Bank data also shows:
The lack of a bank account does not necessarily preclude borrowing since people borrow more informally, from family, friends or stores on credit.
Potential growth regions include India, which is home to 21% of the world's unbanked population, and China, home to about 12%.
Women make up just over half (55%) of unbanked people worldwide.
The proportion of people with bank accounts worldwide grew from 51% to 62% between 2011 and 2014.
Keep scrolling for an explanation of the world's unbanked, in charts: The vast majority (94%) of adults in OECD high income countries said they had a bank account in 2014, while only 54% of those in developing countries did. The Middle East had the lowest proportion of account holders, with only 14% on average. Data from World Bank-